A website does not expire on a specific date. What happens is that your business changes, phones change and the website stays where it was. These seven signs help tell a website that only needs touch-ups from one that is worth renewing.

The seven signs

1. On mobile you have to zoom in

If you have to pinch the screen to read a text or press a button, the website was not built for mobile, which is where a good share of your visits come from.

2. It takes a long time to load

If you get impatient opening it yourself, so do your clients. In this article we go through the most common causes.

3. It no longer says what you do today

Services you stopped offering, old prices, a team that is no longer the one in the photos. An out-of-date website generates calls to clear up what should already be clear.

4. Changing a text is an ordeal

If every small change takes weeks or depends on someone who no longer answers, the website stops being updated and the previous point gets worse.

5. Nobody contacts you through it

It gets visits, but no messages or calls come in. There is usually a clear step missing: what you want visitors to do and where the button to do it is.

6. The forms fail, or you do not know whether they arrive

Try it: send yourself an enquiry. If it does not arrive, or arrives in an inbox nobody checks, you are losing contacts without knowing.

7. It does not look like your business

You changed the logo, the premises or the type of client, and the website is still the one from years ago. The first impression is no longer yours.

Touch-up or redesign?

As a guide: if one or two signs apply, it is usually enough to fix them one by one. If four or more apply, the patches end up costing almost as much as rebuilding it, and the result is worse.

What is worth keeping

  • The domain. It is your address; changing it confuses clients and search engines.
  • The copy and photos that work. Not everything old is bad: what your clients already understand stays.
  • The addresses of the pages that get visits. When a page changes address, the old one should lead to the new one so that whoever arrives from Google or from a link does not find an error.

Before asking for a quote

  1. Note which pages get the most visits, if you have that figure.
  2. Decide what you want visitors to do: call, book, write.
  3. Gather what has changed in your business since the website was built.
  4. Mark what you like about the current website and what you do not.

With that, any professional can tell you more precisely what they would do and why. This is how we approach it in website redesign.